Pandemic Accelerates Logistics Innovations

The pandemic’s unprecedented “stress test” of the world’s food supply chain accentuated its weakest links as it accelerated innovation.

Offsetting this gloom is the dawning of a new era of logistics thanks to an upgrade in digital technology financed by the trillions of dollars needed to manufacture and distributed vaccines to end the pandemic. The promise of real traceability, defined as price discovery at the farm gate, and the economical distribution of “fresh” tea present a huge opportunity.

Sourcemap.com, a supply chain mapping software company founded in 2007, enables consumers to visualize social, financial, and environmental risks. The site lists Lipton’s tea suppliers by country but there is no application to track tea like that for coffee or cocoa.

Founder Leonardo Bonanni describes Sourcemap “a ‘wikipedia for supply chains’, used by hundreds of brands to map their supply chains publicly, disclosing the origins behind flagship products. The platform goes one step further by allowing consumers to trace any product all the way to the source of raw materials, and learn key information about standards and certifications. For the past decade Sourcemap has been widely used to trace high-risk commodities including cocoa, coffee, cotton, and palm oil, and in the coming year you’ll see additional disclosures for new materials including teas, herbs, and fragrances.”

SOURCE: https://stir-tea-coffee.com/features/pandemic-accelerates-logistics-innovations/