Ingredient Traceability Is The New Frontier Of Clean Beauty

The majority of beauty companies have too many suppliers in their extended supply chain to know them all. However, in today’s digital age, brands are turning to technology to help them get a handle on better tracing.

Organizations like Sourcemap exist to help brands with every aspect of their supply chain sustainability, from tracing certified raw materials to paying workers fair wages, and ensuring that safe, ethical practices are in place every step of the way. “Technology has caught up, and it’s now possible for a brand to map every single one of its ingredients, verify they are produced responsibly, and share that information with consumers transparently,” says Dr. Leonardo Bonanni, Founder and CEO of Sourcemap.

SOURCE: https://www.thezoereport.com/beauty/tracing-beauty-ingredient-sources-is-the-future-of-clean-beauty