If Consumers Don't 'Go Green,' Their 'Eco-awakening' Could Doom Climate
Biodiversity loss threatens 1 million animals and plants with extinction. But as we celebrate the U.N.'s International Day for Biodiversity on May 22 we are greeted by a silver lining: Consumers are waking up. There is an "eco-awakening," where environmental consciousness and consumerism intertwine, transforming how we live and interact with the world. However, going green can be tricky. Faced with a lack of transparency, consumers are often unable to make the right choices, dooming the climate unless we adapt transformative solutions.
New technologies like blockchain can be used, which leverages data to uncover supply chains. And carbon footprints can be calculated in seconds through organizations like Sourcemap, which reveal supply chains through technology and visualization tools to provide consumers—and businesses—innovative tools to make green choices and prevent ecological loss.
